Tag Heuer’s new smartwatch is ludicrously expensive?

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Swiss luxury watchmaker Tag Heuer has a brand new smartwatch, its third in total. Much like the previous two, it’s known as the Tag Heuer Connected, and it starts at a similarly hefty price tag of $1,800. And while an outrageous price was sort of excusable if the Tag Heuer Connected first launchedback in 2015, as smartwatches were a nascent category, it truly feels intense now. That’s because the new Tag Heuer watches Connected relies on the aging Qualcomm Snapdragon Wear 3100 chip, which hasn’t been upgraded in checks notes* two decades, and even this chip, as Ars Technica notes, isn’t an important upgrade from Qualcomm’s earlier smartwatch processors. Swiss luxury watchmaker Tag Heuer has a brand new smartwatch, its third in complete. Like the previous two, it’s known as the Tag Heuer Connected, and it begins at a similarly hefty price tag of $1,800. And while an outrageous price was sort of excusable when the Tag Heuer Connected first started back in 2015, as smartwatches were still a nascent category, it really feels intense now.
Heuer
That’s because the new Tag Heuer Connected is based upon the aging Qualcomm Snapdragon Wear 3100 chip, which hasn’t been upgraded in checks notestwo decades, and even this processor, as Ars Technica notes, isn’t a significant update from Qualcomm’s earlier smartwatch processors. Other specs of Tag Heuer’s new Connected smartwatch are decent but certainly not extraordinary: a 45mm circumstance, a 1.39-inch, 454×454 pixel OLED screen protected by sapphire glass, a 430mAh battery with 20 hours of battery life, a built-in heart-rate monitor, WiFi, GPS, and 5 ATM water resistance. Fundamentally every recent smartwatch out of a significant company has comparable specs — just check out Samsung’s Galaxy Watch or Fossil Gen 5. There’s nothing inherently wrong with a Snapdragon processor and Wear OS, except for the fact that neither Qualcomm nor Google appear to care about smartwatches really much. The last time Wear OS was updated with major new features was in 2018. Many major manufacturers, including Samsung and Huawei, simply resorted to with their own OS and their own processors to power their watches.
Heuer
An additional issue with this Snapdragon Wear 3100 watches, which run Wear OS, is battery life. Recently, Chinese manufacturers have been launching cheap smartwatches which don’t provide much concerning functionality, but at least the battery lasts for months. The $1,800 Tag Heuer Connected includes a stainless steel case and a rubber strap — maybe not exactly the epitome of luxury. If you prefer, you can dish out $1,950 for the same opinion with a steel band, or go as high up as $2,350 for a titanium case variant (again, with a rubber band ). You do get some exceptional, Tag Heuer-style watch faces, though. Ultimately, the first Tag Heuer Connected came with an intriguing offer: After a while, Tag Heuer promised to trade in the watch for a regular, mechanical one. As paradoxical as this offer sounded, it was better than nothing. But in its media materials, Tag Heuer does not mention a similar deal to the new Tag Heuer Connected. One point still stands, however: Even at $1,800, the Tag Heuer Connected remains cheaper than many of its mechanical watches, which generally start at approximately $2,000 and may go as high as $25,000. Therefore, in the event that you want a Tag Heuer watch that’s only very expensive instead of extremely pricey, the Associated might fit the bill. The Tag Heuer Connected can be obtained today from selected brand stores and retailers, in addition to on Tag Heuer’s web site.