TAG Heuer – Auction “Heuer Parade”

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The blue sunray-finished dial of this particular edition is decorated with all the Gulf racing stripes about the left side, and also features a Gulf logo above the date window at 6 o’clock and a vintage “Heuer” logo (in place with the modern TAG Heuer logo) under the “Monaco” text at 12 o’clock. The Monaco’s hallmark squared subdials (running seconds at 3 o’clock, 30-minute chronograph counter at 9 o’clock) are also in evidence. A red lacquered central hand tallies the chronograph seconds.

The Heuer Parade auction was setting at The Hôtel de la Réserve in Geneva on november 11th.
One of the exceptional and highly sought-after pieces up for auction on the day was the very first tag heuer tourbillon in the series of 1932 pieces from the Autavia Jack Heuer Special Edition collection. This piece has been developed to celebrate the 85th birthday of Jack Heuer, great-grandson of Heuer’s founder and current Honorary President of TAG Heuer. The watch sold for a total of 37,500 CHF minus Phillips fees, which will be donated to the “Save the Children” association.

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Autavia Jack Heuer Limited Edition (1/1932) © TAG Heuer


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