JS Watch Co. 101 10 Year Anniversary Watch Releases

JS Watch Co. 101 10 Year Anniversary Watch

JS Watch Co. is, of course, a company that calls Iceland home. The JS Watch Co. 101 collection is an homage to the old town center of Reykjavik, which is part of the 101 postal code. Why is that important to the brand? Well, it is where the company was founded, and where their workshop and atelier are located. So, the city definitely has importance. As to the JS Watch Co. 101 collection itself, we are hitting the 10 year mark since the line was created, and we have these two new models celebrating the anniversary.
JS Watch Co. 101
The JS Watch Co. 101 10 Year is very much a dress watch, as the polished steel case comes in a restrained38.5mm case. What struck me most about this case, aside from its size, is the partial coin-edge you see on the bezel. I call it partial, as it does not wrap around the bezel as we often see, and it looks more inset. I have never really been a big fan of the coin-edge treatment, but in this narrowed down version, I actually do like it, as it gives a bit of dimensionality to the top edge of the case. I also think that the onion crown works well with that bezel. It seems more restrained as well, and not quite as wrist-gouging as you might get from other designs.
JS Watch Co. 101 10 Year Anniversary Watch
For the JS Watch Co. 101 10 Year edition, you have the choice of two new dial colors – either an antique white or black. For the classic dress watch looks, the black would be the way to go. The indices and handset stand out sharply against the dark dial, and just give you that perfect black tie sort of a look. On the other hand, if you want a dress watch for the office, then the antique white dial manages to loosen the tie a bit, and gives you more of a relaxed, but still classy, feel. Regardless of color, the dials are a fairly clean affair, with small numerals at the outside of the large stick indices. The logo is fairly large up top, but it is balanced out by the word “Automatic” in the same script at the bottom. For me, I could do without the automatic proclamation, and would let the 101 take that spot a bit more, but perhaps that’s why I am a watch writer and not a designer.
JS Watch Co. 101 10 Year Anniversary Watch
Tucked inside the compact case is, of course, an automatic movement. In this case, it is a top-grade Soprod A-10 with some chronometer-spec adjustments applied, along with a customized rotor. Keeping the whole thing in place is your choice of strap on the 20mm lugs. For the straps, they have two different ostrich leathers, which again lends a bit of a unique pattern to things. There is a milanese mesh bracelet also on offer, and for my money, that would be the most compelling route to go, perhaps with with an ostrich strap to swap in.


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