Most people don’t pay much attention to product photography. When we see advertisements that feature “things” we sort of take them for granted. Everything that is professionally photographed these days is also professionally processed using image editing software. aBlogtoWatch takes a lot of watch pictures so we know some of the challenges and cheats that the pros use when they have a lot of tools at their disposal. One thing you may not know is that a lot of the time watches sent to pro photographers don’t even have a crystal installed. Here is an interesting video that shows a time lapse process of a Rolex Daytona watch image being transformed into the beautiful type of image millions upon millions of people will see and admire.
In this video, photographer Andreas Jörg shows us just how much skill and attention to detail is required to bring an already fantastic platinum Rolex Oyster Perpetual Cosmograph Daytona photo to perfection. It’s unfortunate that this video omits the 1.5-hour shoot to get the raw image but it does speed up the reported 2 hours put into touching up the photo into a worthwhile 9 minute clip.
Jörg is clearly no stranger to watch photography and many examples of his work can be seen on his website. Watches are notoriously difficult to photograph and it’s fascinating to see just how much effort is required to create those ultra-polished images.
One thing that this guy had was the luxury of time. Not only did he have the opportunity to set up a detailed shoot, but he had hours available to process the images after they were taken. We envy that for sure. While there are times when we give photoshoots some extra time, to a large degree much of the photography you’ll see here on aBlogotoWatch and most other blogs for that matter is off-the-cuff, spontaneous, and on-the-go. So we take pride in what we are able to deliver. Though we can dream about having a team of guys like Andreas.