While there seems to be some doubts about the overall viability and longevity of smart watches, this is not preventing the brand from introducing new watches. And the introduction of watches (such as the latest Android wear model recently announced) has attracted most of the attention, there is another type of watch, the so-called “hybrid” smartwatch. This is the same Frederique Constant Watch smart watch here, and it provides a lifespan of quartz movement and Bluetooth connectivity, allowing some notifications to be on your wrist. Recently announced for this type of watch from the fossil group brand Armani exchange, with the Armani Exchange AX connection table.
Given my exposure to the world of smart watches over the last year or so, I received this news with some, well, ambivalence – and that rather uninspired name certainly did not help things out. Then again, I suppose Armani Exchange AX Connected does tell you some relevant information: who made the watch, and the fact that it’ll connect to your phone. Specs are, unfortunately, fairly light on the phone side of the equation (we asked, and they’re not sharing much about it).
We do know that they have a silicone case in four colors, and the watch will offer the following functionality, according to the brand:
- Auto-time: your watch automatically mirrors your phone’s time for the correct time, all the time
- Smartphone notifications: never miss an important like, text or snap with custom alerts from the A|X Connected app
- Activity tracking: get cred for your street tread by automatically tracking and monitoring your steps
- Snap a selfie: capture life’s memorable moments with your smartphone’s camera
- Control your music: seamlessly control your smartphone’s music to start, stop, skip, or go back to your favorite track
- Second time zone: wherever your globetrotting adventures may take you, check the time with the press of a button
- Alarm: schedule alarms and alerts so you never miss a minute of the action
- Ring your phone: find your misplaced phone quickly so you’re never out of touch
- Sleep tracking: keep track of your ZZZs by monitoring your nightly sleep patterns
- No charging: go cordless and never worry about charging your watch
On that last bit – the no charging – I’m simply assuming that this is due to the fact that the watch is utilizing a standard coin cell battery, which also means that it is using Bluetooth Low Energy (BLE) to keep the power consumption low. While this approach worked well for the Frederique Constant (as the Bluetooth only engaged when you pressed the crown), the Armani Exchange AX Connected seems to be going for a bit more interactivity, which makes me think battery life will not likely be measured in years.
In terms of the other functionality, it’s pretty standard stuff – some wrist notifications (presumably via a vibration motor), step tracking, and sleep tracking. Adding in some other (really, basic quartz watch functions) gets you the second time zone (viewing one at a time), date, and alarms; these are all indicated via the subdial at 6 o’clock (which also looks to indicate step count progress as well).
With the silicon case, the Armani switching connection should be quite light. As for designing a watch first, it does not have to be an ugly watch. As a lightweight summer stirrer, maybe this is a path to this go. Really, for $ 175, it’s reasonably priced to upgrade the basic smartwatch courage. If you want something that is a good fitness partner, or really use the second screen as your phone, the Armani exchange connection is not for you to see.
So, who is the Armani exchange AX connection? This is a good question. Smart watches will not really hurt luxury watch sales, but mainly affect low-end and fashion watches. Moreover, the fashion brand watches may only be suitable for connection and smart watches, we have seen more and more similar products, such as Michael Kors, Movado watch group fashion labels, and so on.
There seems to be a narrow range of people without some sort of fitness track, feeling the need to have their own watches and cell phones (and do not want to spring like Chronos). But the fossil group must have some research that they think there is a market. We call it a budget alternative to Frederique, I think. In this regard, it is in good company. I love this club very much, and perhaps Armani Exchange Connection will find its own fans in their own way.